The most basic fact that you need to know about exhibition stand design is that it is considered to be an effective marketing tool for the exhibitors to show their brands and/or products to businesses and the public.
There is so much variety in exhibitions these days which is the main reason as to why the companies in today’s time are attending exhibitions that are not even directly related to their core service or product. On a global platform and on a local level are the options that one can choose from to present their exhibitions.
What the organizers will offer to the exhibitor if it is their first time to attend an exhibition is an option that is called as the shell scheme stand. What you need to know about this kind of option is that this is basically a rented floor space that has the following amenities: electric socket, carpet, a basic lighting track, walling and facia. And not only that, but there is also an option for the exhibitors to be able to bring their own counters and display units or they can ask from the organizers because these people have hired official contractors.
However, what the seasoned exhibitors do most of the time is that they hire an exhibition stand design. These exhibition stand designs that they hire are commissioned directly from either the communications agency or the exhibiting company. But no matter what source they choose, there will be a design brief by the exhibition stand designer from the exhibiting company and using the brief there will be a designed three dimensional concept.
What you need to know about the design of this exhibition stand design is that it is actually based on the images from the images and objects around the designer found in his environment like the textures, structures and colors.
The artist will decide as to how much of his creativity he will put into the exhibition stand design based on the budget that the client has set. As a matter of fact, the artist is placed in a situation wherein it is very challenging for him but even though this is the case, the exhibition stand design that he presents is still pleasing for the client and puts him above the rest of the artists.
There is a very common scenario as a matter of fact when it comes to exhibitions and that is the placement of the exhibitors — they are placed close to another. But this is not a problem because one of the factors that will let an exhibitor stand out from the rest is the build quality and the exhibition stand design.
An innovative and creative exhibition stand design is therefore important and this is something that the artist has to keep in mind to ensure that the exhibitor will stand out from the competition.