Do you want your website to be on the first page of search engines when prospects type and search particular keywords? If your website is deep in the search engine results pages, you will not get many customers. To meet your revenue objectives, you should optimize your website according to the recommended search engines’ guidelines. You can either do the job on your own or hire an SEO agency to help you. In most cases, you will be better of getting an agency to optimize your site rather than doing things on your own. While you can learn and implement SEO strategies on your own, you will waste time experimenting on various techniques. Moreover, your website can end up performing even poorly than before when you implement various strategies wrongly. To make your work easier, you should hire an experienced SEO agency to handle your website optimization.
You can get your website optimized for SEO by various agencies. However, you should carry out due diligence on any company you want to hire. Asking the two questions below will help you know whether or not you are hiring a good agency.
How Will Optimization Be Done?
Find out how the company will optimize your website. There are various techniques that can be used, some of which are more effective than others. A good SEO agency should have experts in both organic and paid optimization. Moreover, a good company should identify the best techniques to implement on your site.
An experienced company will carry out an audit on your site and determine the best techniques to implement on your site. For example, the target keywords of your market may not be on your website. If your target keyword are missing in your website content, the company may have to put them in elements such as your text content, alt tags, title tags, H1 tags and others. Go through the changes that the SEO agency is proposing and make sure they are reasonable.
Can You Refer Me to Some of Your Past Clients?
You should also find out some of the clients that the agency has helped in the past. Also, ask about the results the clients have been getting. The results should be easy to verify since you can search for specific keywords that the clients are targeting and find out where their websites rank for them. It is best to hire a SEO agency that has experience working in your industry. Such an agency will know the tactics that are working for your industry and can help to make your website rank higher on search engines.
Sometimes, an agency may not want to reveal its clients. This is because some clients request the agencies to work with them in a confidential manner.